Connect Attentive
Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.
Email & SMS integration
Attentive reporting & lifecycle
Turn sMS and email marketing performance and subscriber analytics into 40 governed metrics for dashboards, agent answers, and cross-channel reporting.
What you can do with Attentive in Maven
Maven models Attentive into 40 governed metrics from the semantic layer. Track Emails Sent, Emails Delivered, Email Opens, Unique Opens and Email Clicks, break results down by Channel, Account, Campaign type and Subject line, and report Attentive alongside Shopify, HubSpot CRM and Facebook Ads without rebuilding exports or metric logic for every report.
What you can measure
40 Attentive metrics you can use consistently
Maven keeps Attentive numbers consistent across dashboards, reports, and answers so the team is not debating which spreadsheet is right.
Emails Sent
Emails sent by connected email platforms at send grain
Emails Delivered
Emails delivered by connected email platforms at send grain
Email Opens
Email opens including repeat opens at send grain
Unique Opens
Unique recipients or profiles that opened at send grain
Email Clicks
Email clicks including repeat clicks at send grain
Unique Clicks
Unique recipients or profiles that clicked at send grain
Email Bounces
Bounced emails from connected email send performance rows
Email Unsubscribes
Unsubscribes from connected email send performance rows
Open Rate
Unique opens divided by emails delivered
Show all 40 metricsShow fewer
Click Rate
Unique clicks divided by emails delivered
Iterable Messages Sent
Messages sent by Iterable
Iterable Message Opens
Message opens reported by Iterable
Iterable Message Clicks
Message clicks reported by Iterable
Iterable Message Bounces
Message bounces reported by Iterable
Iterable Unsubscribes
Unsubscribes reported by Iterable
Iterable Conversions
Conversions reported by Iterable
Iterable Revenue
Revenue attributed by Iterable
SMS Bounces
SMS message bounces across connected messaging platforms
SMS Clicks
SMS message clicks across connected messaging platforms
SMS Delivered
SMS messages delivered across connected messaging platforms
SMS Unsubscribes
SMS unsubscribes across connected messaging platforms
SMS Messages Sent
SMS messages sent across connected messaging platforms
SMS Messages Received
SMS messages received across connected messaging platforms
Push Messages Sent
Push messages sent across connected messaging platforms
Push Message Opens
Push opens across connected messaging platforms
Push Message Bounces
Push bounces across connected messaging platforms
Iterable SMS Bounces
SMS bounces reported by Iterable
SMS Attributed Orders
Orders attributed to SMS sends
SMS Attributed Revenue
Revenue attributed to SMS sends
Message Processed
Message Recipient Count
Message Dropped
Email Spam Reports
Spam or abuse reports from connected email send performance rows.
Message Unsubscribe Event Count
Email Replies
Replies received from connected email send performance rows.
Email Attributed Orders
Orders attributed to the send by the email platform.
Message Ecommerce Spent
Email Attributed Revenue
Revenue attributed to the send by the email platform.
Message Complaints
Message Purchases
Questions you can ask
Just ask Maven about Attentive
Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.
How many emails did we send and what was the unique open count last month by platform?
Show bounces by campaign type
How much email attributed revenue did we drive by platform?
How it works
Connect Attentive, then map the first workflow
No SQL, no warehouse setup, no data engineer. Connect the source, then Maven models the fields needed for the first trusted workflow.
Maven syncs and models the data
Maven pulls your Attentive data (2 objects) and models it into governed, conformed tables, no SQL, warehouse, or pipeline setup required.
Report, ask, and automate
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from Attentive
SMS campaign performanceSMS message events
Works well with
Report Attentive alongside the rest of your stack
FAQ
Attentive reporting questions
What Attentive metrics can I report on in Maven?
Maven exposes 40 governed Attentive metrics, including Emails Sent, Emails Delivered, Email Opens, Unique Opens, Email Clicks and Unique Clicks, each defined once so it means the same thing in every report.
What can I break Attentive performance down by?
You can break Attentive metrics down by Channel, Account, Campaign type, Subject line, Title, Sender, Email list and Campaign, and more.
Can I combine Attentive with other data sources?
Yes. Attentive reports alongside sources like Shopify, HubSpot, Facebook Ads, Google Ads and Google Analytics 4. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
What Attentive data does Maven sync?
Maven syncs sMS campaign performance and sMS message events from Attentive.
How often does Attentive data sync to Maven?
Maven keeps Attentive data on scheduled refreshes after the source is connected, with sync status visible in the workspace before reports are shared.
Is my Attentive data secure with Maven?
Yes. Maven encrypts integration credentials and tokens, scopes access to the workspace, and uses the connection only to sync the reporting data needed for governed analytics.
Ready to make client reporting easier to run, and easier to defend?
Bring one recurring report, disputed metric, or client workflow. We'll show where the time goes, what can be trusted now, and how Maven would improve it.
We'll review the workflow behind one client report
You'll see what Maven can own across data, QA, and delivery
No pitch deck. No pressure. 20 minutes.
