Web analytics integration
Get clean, governed GA4 reporting without wrestling the Explore UI or worrying about sampling.
What you can do with GA4 in Maven
Maven connects Google Analytics 4 and turns sessions, users, and conversions into clean, governed web-analytics metrics, no sampling surprises, no UI spelunking. Report traffic, engagement, and conversions by channel, landing page, device, and country, and put website performance right next to the ad spend that drives it.
What you can measure
Maven keeps GA4 numbers consistent across dashboards, reports, and answers so the team is not debating which spreadsheet is right.
Sessions from the primary web analytics provider unless grouped by platform
Users from the primary web analytics provider unless grouped by platform
First-time users from the primary web analytics provider
Active web analytics users
Engaged web analytics sessions
Page views from the primary web analytics provider unless grouped by platform
Web analytics events from the primary provider unless grouped by platform
Web conversion events from GA4 or mapped Piwik Pro lead and form events
GA4 ecommerce purchase events from the primary web analytics provider
GA4 purchase revenue from the primary web analytics provider
GA4 total revenue from the primary web analytics provider
GA4 transaction events with purchase revenue from the primary web analytics provider
User engagement duration in seconds from the primary web provider
Sessions by source/medium/channel/campaign acquisition scope
Users by source/medium/channel/campaign acquisition scope
New users by source/medium/channel/campaign acquisition scope
Active users by source/medium/channel/campaign acquisition scope
Engaged sessions by source/medium/channel/campaign acquisition scope
Pageviews by source/medium/channel/campaign acquisition scope
Events by source/medium/channel/campaign acquisition scope
Conversions by source/medium/channel/campaign acquisition scope
Engagement duration by source/medium/channel/campaign acquisition scope
Re-aggregatable distinct users via HLL sketch (Piwik and GA4-export workspaces) that stays correct across dates and dimensions unlike the non-additive web_total_users
Re-aggregatable distinct first-time users via HLL sketch
Re-aggregatable distinct users by source/medium/channel/campaign acquisition scope via HLL sketch
Re-aggregatable distinct first-time users by acquisition scope via HLL sketch
GA4 key events; for Piwik Pro this mirrors mapped lead/form-submit conversion events.
Event count.
Common key/conversion event count inferred from event naming.
Event value when the provider reports one.
Sessions by page or landing-page context
Users by page or landing-page context
New users by page or landing-page context
Active users by page or landing-page context
Engaged sessions by page or landing-page context
Page views by page or landing-page context
Events by page or landing-page context
Conversions by page or landing-page context
Engagement duration by page or landing-page context
Re-aggregatable distinct users by page or landing-page context via HLL sketch
Re-aggregatable distinct first-time users by page or landing-page context via HLL sketch
All ClickFunnels page views
Unique ClickFunnels page views
Opt-ins attributed to ClickFunnels pages
Sales attributed to ClickFunnels pages
Sales value attributed to ClickFunnels pages
Recurring sales attributed to ClickFunnels pages
Recurring sales value attributed to ClickFunnels pages
Opt-ins divided by unique page views
Sales divided by unique page views
Total monitored seconds in an up state across selected checks and dates
Total monitored seconds in a down state across selected checks and dates
Total seconds without monitoring coverage across selected checks and dates
Monitored uptime seconds divided by uptime plus downtime seconds as a percentage
Average provider-native web performance score across represented page checks
Average provider-native accessibility score across represented page checks
Average provider-native best-practices score across represented page checks
Average provider-native SEO score across represented page checks
First Contentful Paint in milliseconds.
Largest Contentful Paint in milliseconds.
Cumulative Layout Shift score.
Total Blocking Time in milliseconds.
Speed Index in milliseconds.
Numeric value reported by the provider. Interpret with metric_name and stream.
Paid media spend attributed to a geo region by the ad platform
Business revenue by geo region from KPI sources
Platform-reported conversion value from regional paid-media rows
Orders shipped to a geo region (Shopify)
Web sessions from a geo region (GA4)
Ad impressions served in the region.
Ad clicks from the region.
Platform-reported conversions from the region.
Web users from the region (GA4 rows; null for Shopify).
Weekly ad spend by region from the geo spend-response panel (summed across platforms and campaigns)
Weekly platform-attributed conversions by region from the geo spend-response panel
Weekly total business orders by region from the geo spend-response panel (single KPI source platform per workspace)
Weekly orders not attributed by ad platforms (total orders minus platform-attributed conversions) — descriptive correlation input; not a causal measure
Baseline-relative, cross-region demeaned weekly spend difference. Analysis aid for region-week scatter/correlation views — only meaningful at region x week grain or as an intentional rollup; correlation, not causation
Baseline-relative, cross-region demeaned weekly unattributed-orders difference. Analysis aid for region-week scatter/correlation views — only meaningful at region x week grain or as an intentional rollup; correlation, not causation
Prior week's spend delta for the same region (1-week lag). Analysis aid for lagged region-week scatter/correlation views — only meaningful at region x week grain or as an intentional rollup; correlation, not causation
Questions you can ask
Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.
How many sessions did each channel drive in the last 30 days?
Show web events by channel
Show web engagement duration by landing page
Report templates
Use GA4 reporting templates to see what needs attention, what can be trusted, and which optional fields need cleanup before the next review.
See when a paid campaign launched and how regional direct and organic performance moved before and after launch.
Requires one identifiable paid campaign, geo-level delivery, and GA4 regional channel history. Results are observational correlation, not causal incrementality.
Map paid delivery and business outcomes by country, state, and region using the geographic sources available in the workspace.
Requires at least one governed geo-level paid-delivery or regional-outcome source. Cross-source comparisons appear only when compatible geography and date coverage overlap.
Quantify unattributed GA4 traffic, isolate recoverable causes, and turn the findings into a GA4/GTM fix queue.
The diagnosis is read-only. GTM-specific findings require a connected, synced container; live behavioral QA also requires the site URL.
Compare regional paid-media movement with non-platform outcome movement over time without presenting correlation as causal lift.
Requires overlapping geo-level paid-media and governed outcome history. It is descriptive correlation, never an incrementality result.
How it works
No SQL, no warehouse setup, no data engineer. Connect the source, then Maven models the fields needed for the first trusted workflow.
Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.
Maven pulls your Google Analytics 4 data (3 objects) and models it into governed, conformed tables, no SQL, warehouse, or pipeline setup required.
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from GA4
Works well with
FAQ
Maven exposes 85 governed Google Analytics 4 metrics, including Sessions, Users, New Users, Active Users, Engaged Sessions and Pageviews, each defined once so it means the same thing in every report.
You can break Google Analytics 4 metrics down by Account, Source, Medium, Channel, Campaign, Landing page, Device and Country, and more.
Yes. Google Analytics 4 reports alongside sources like Google Ads, Facebook Ads, Google Search Console and Shopify. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
Maven syncs Google Analytics 4 automatically: a fast first source pull after connecting, then scheduled refreshes that keep reports current. The last successful sync time is always visible, so you know the source data is fresh before it feeds a trusted reporting workflow.
Maven pulls GA4 data through the Data API and models it into your warehouse, so reports run on stored, queryable data rather than ad-hoc sampled UI explorations.
Yes. Maven connects to Google Analytics 4 over its official OAuth flow, no password sharing, stores access tokens encrypted, and pulls read-only reporting data into a governed warehouse you control.
Bring one recurring report, disputed metric, or client workflow. We'll show where the time goes, what can be trusted now, and how Maven would improve it.
We'll review the workflow behind one client report
You'll see what Maven can own across data, QA, and delivery
No pitch deck. No pressure. 20 minutes.
