Paid search integration
Turn search, shopping, and display performance into revenue-ready reporting your whole team can trust.
What you can do with Google Ads in Maven
Maven connects Google Ads and turns campaign, ad group, ad, and conversion data into a governed metric layer. Measure spend, CPA, ROAS, CTR, and conversions, watch budget pacing before month-end surprises, and tie search performance to revenue from GA4, your CRM, and your store.
What you can measure
Maven keeps Google Ads numbers consistent across dashboards, reports, and answers so the team is not debating which spreadsheet is right.
Media spend reported by ad platforms before Maven commission adjustments
Ad impressions served by connected paid media platforms
Paid ad clicks reported by connected ad platforms
Platform-reported ad conversions at the base ad performance grain
Revenue attributed by the ad platform at the base ad performance grain
Platform-reported conversions on ad performance (UNNEST conversion_actions for action/window detail).
Platform-attributed revenue on ad performance (UNNEST conversion_actions for action/window detail).
Paid ad click-through rate calculated as clicks divided by impressions
Paid media cost per click calculated from raw spend divided by clicks
Platform-attributed return on ad spend calculated from ad revenue divided by raw spend
Platform-reported cost per conversion calculated from raw spend divided by platform conversions
Paid media cost per thousand impressions calculated from raw spend divided by impressions
Platform-reported paid reach where available; daily reach is not deduped across wider periods
Platform-reported link clicks where available
Platform-reported landing page views or page-view conversion proxy where available
Platform-reported add-to-cart events where available
Platform-reported value for add-to-cart events where available
Platform-reported lead events where available
Platform-reported lead value where available
Platform-reported completed registration events where available
Platform-reported initiated checkout events where available
Platform-reported all-conversions count where available
Platform-reported value for all conversions where available
Paid social post reactions where available
Paid social page engagements where available
Paid social post engagements where available
Paid video views where available
LinkedIn one-click lead events where available
Ordered units from commerce-oriented ad platforms where available
Paid social likes where available
Paid social comments where available
Paid social shares where available
Platform-reported paid engagement actions where available
Paid media spend with the workspace commission rate applied
Raw platform spend for rows reported at strict ad grain
Strict ad-level spend with the workspace commission rate applied
Impressions reported at strict ad grain
Clicks reported at strict ad grain
Platform conversions reported at strict ad grain
Platform-attributed revenue reported at strict ad grain
Platform-reported daily reach for strict ad rows
Link clicks reported at strict ad grain
Landing page views reported at strict ad grain
Add-to-cart events reported at strict ad grain
Add-to-cart value reported at strict ad grain
Lead events reported at strict ad grain
Lead value reported at strict ad grain
Completed registrations reported at strict ad grain
Initiated checkouts reported at strict ad grain
All conversions reported at strict ad grain
All-conversion value reported at strict ad grain
Paid social likes reported at strict ad grain
Paid social comments reported at strict ad grain
Paid social shares reported at strict ad grain
Post reactions reported at strict ad grain
Page engagements reported at strict ad grain
Post engagements reported at strict ad grain
Video views reported at strict ad grain
One-click leads reported at strict ad grain
Units ordered reported at strict ad grain
Engagements reported at strict ad grain
Click-through rate for strict ad rows
Cost per click for strict ad rows
Platform-attributed return on ad spend for strict ad rows
Cost per platform conversion for strict ad rows
Cost per thousand impressions for strict ad rows
Privacy-thresholded impressions from Amazon Marketing Cloud
Privacy-thresholded clicks from Amazon Marketing Cloud
Privacy-thresholded conversions from Amazon Marketing Cloud
Privacy-thresholded spend from Amazon Marketing Cloud
Privacy-thresholded attributed sales from Amazon Marketing Cloud
Privacy-thresholded purchases from Amazon Marketing Cloud
Privacy-thresholded unique users from Amazon Marketing Cloud
Campaign impressions reported by Walmart Connect
Campaign clicks reported by Walmart Connect
Campaign spend reported by Walmart Connect
Attributed sales reported by Walmart Connect
Attributed orders reported by Walmart Connect
Attributed units reported by Walmart Connect
Daily spend on the pacing fact; sums to month-to-date over a month-to-date window
Configured campaign monthly budget level as of the latest day in range
Projected month-end spend at current pace as of the latest day in range
Linear-pace expected month-to-date spend as of the latest day in range
Month-to-date spend as a fraction of monthly budget as of the latest day in range
Paid media spend attributed to a geo region by the ad platform
Business revenue by geo region from KPI sources
Platform-reported conversion value from regional paid-media rows
Orders shipped to a geo region (Shopify)
Web sessions from a geo region (GA4)
Ad impressions served in the region.
Ad clicks from the region.
Platform-reported conversions from the region.
Web users from the region (GA4 rows; null for Shopify).
Weekly ad spend by region from the geo spend-response panel (summed across platforms and campaigns)
Weekly platform-attributed conversions by region from the geo spend-response panel
Weekly total business orders by region from the geo spend-response panel (single KPI source platform per workspace)
Weekly orders not attributed by ad platforms (total orders minus platform-attributed conversions) — descriptive correlation input; not a causal measure
Baseline-relative, cross-region demeaned weekly spend difference. Analysis aid for region-week scatter/correlation views — only meaningful at region x week grain or as an intentional rollup; correlation, not causation
Baseline-relative, cross-region demeaned weekly unattributed-orders difference. Analysis aid for region-week scatter/correlation views — only meaningful at region x week grain or as an intentional rollup; correlation, not causation
Prior week's spend delta for the same region (1-week lag). Analysis aid for lagged region-week scatter/correlation views — only meaningful at region x week grain or as an intentional rollup; correlation, not causation
Questions you can ask
Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.
How much did we spend on ads by platform over the last 30 days?
What are the top campaigns by spend?
Show commission-adjusted ad spend by platform
Which campaigns are pacing over budget?
What conversion events did we record last week by platform?
Show rolled-up conversion events by creative
Report templates
Use Google Ads reporting templates to see what needs attention, what can be trusted, and which optional fields need cleanup before the next review.
See when a paid campaign launched and how regional direct and organic performance moved before and after launch.
Requires one identifiable paid campaign, geo-level delivery, and GA4 regional channel history. Results are observational correlation, not causal incrementality.
Map paid delivery and business outcomes by country, state, and region using the geographic sources available in the workspace.
Requires at least one governed geo-level paid-delivery or regional-outcome source. Cross-source comparisons appear only when compatible geography and date coverage overlap.
Track spend against monthly platform targets and keep the agency pacing calendar current in Maven.
The report reads saved workspace/platform targets. Calendar edits use Maven's Media Planning editor and refresh the report after saving.
Compare regional paid-media movement with non-platform outcome movement over time without presenting correlation as causal lift.
Requires overlapping geo-level paid-media and governed outcome history. It is descriptive correlation, never an incrementality result.
How it works
No SQL, no warehouse setup, no data engineer. Connect the source, then Maven models the fields needed for the first trusted workflow.
Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.
Maven pulls your Google Ads data (7 objects) and models it into governed, conformed tables, no SQL, warehouse, or pipeline setup required.
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from Google Ads
Works well with
FAQ
Maven exposes 109 governed Google Ads metrics, including Total Ad Spend, Impressions, Clicks, Conversions, Ad Revenue and Conversion Events, each defined once so it means the same thing in every report.
You can break Google Ads metrics down by Entity Level, Campaign, Ad group, Ad, Ad status, Objective, Commission Rate Percent and Media Budget Currency, and more.
Yes. Google Ads reports alongside sources like Google Analytics 4, Google Search Console, Shopify and HubSpot. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
Maven syncs Google Ads automatically: a fast first source pull after connecting, then scheduled refreshes that keep reports current. The last successful sync time is always visible, so you know the source data is fresh before it feeds a trusted reporting workflow.
Yes. Maven compares month-to-date spend against budget and projects month-end spend at the current pace, so you can spot campaigns pacing over or under budget while there is still time to act.
Yes. Maven connects to Google Ads over its official OAuth flow, no password sharing, stores access tokens encrypted, and pulls read-only reporting data into a governed warehouse you control.
Bring one recurring report, disputed metric, or client workflow. We'll show where the time goes, what can be trusted now, and how Maven would improve it.
We'll review the workflow behind one client report
You'll see what Maven can own across data, QA, and delivery
No pitch deck. No pressure. 20 minutes.
